March 31st, 2014 by Tommy McConnell

Keeping a website professional for business isn’t difficult! Those who surf the web typically know what they do and don’t like when visiting a page. Typically a website that is visited more often is easy to navigate and shows the information needed in a quick and click-free style. In order to keep a website successful, here’s some easy tips to follow:

1. Keep it simple. When it comes to web design, this is the number one rule. There is no need for extra frill because it does not attract more visitors. Flashing animations, auto-loading sounds, and scrolling text are unnecessary. All you need is well balanced pages. Include clear images, simple text, a few hyperlinks and buttons to navigate to other pages on your website.

2. Make important information easy to find. The homepage should include the information you want customers to know. Secondary information should only be a click away from the homepage. Do not hide the information by making visitors click five times to find it. If it takes that much effort to find the information, it is not important.

3. Which images to upload. In order for your page to load quickly, try using images that have a small file size. This allows the page to load without any problems, and the page will appear instantly.

4. No pop-up windows. The one thing that is more annoying than waiting for a page to load is pop-up windows. Visitors are not interested in any advertisements, and certainly do not like be interrupted by pop-up windows.

5. Color schemes.  When creating a website, choose a mild color scheme with about three different colors. One should be for your background, one for the headers and one for link buttons. You can also use a color for other design elements. All colors used should match and should not overpower the text. Usually your text color should be black, unless using reverse text, which is a dark background with white text. Hyperlinks should almost always be blue, so that they are easy to identify.

6. Fonts. When selecting a font, pick one that is easy on the eyes. Fonts that are commonly used are Arial, Georgia, Helvetica, Verdana, and Times New Roman.

7. Pages. If you do not have an article or a blog on your page, limit scrolling to just one page. If the information is more than a page scroll, visitors become uninterested.

8. Homepage links. In order to getting back to the homepage easily, include a home button on every page. That way visitors do not need to hit the back button a million times to get to the homepage.

9. Contact links. As well as having a home button on each page, include a contact button. Keep contact information in plan site. That way visitors will not get frustrated when trying to find a way to get in touch with you.

10. Don’t use icon links. Use text links rather than icon links. Using different shapes with text on them is acceptable. Icon links can be misleading and cause confusion.

Hopefully these tips are a useful tool that help your webpage be easy to maneuver and user friendly for all visitors.


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