May 7th, 2014 by Tommy McConnell

The use of mobile devices, such as smartphones and tablets, are taking over Internet surfing. It’s not just browsing the internet, though. Everything from social media to online shopping can be done on a mobile device. It’s important for web designers to make sure that their websites are mobile friendly. Typically this isn’t a hard task to achieve, seeing as how one site is made for desktop users and another is made for mobile users. But, there is a design that can combine the two.

What is responsive design?

Responsive design is when a website has been constructed so that the content, images and structure remains the same on any device. This will make the desktop version of a website retract to fit on a smaller screen. Using responsive design makes your life a little easier! It allows you to not have to make various websites  for various devices.

Why should I use responsive design?

1. Mobile Usage is Increasing.
Mobile usage is taking over today’s society. It seems as though everyone has a smartphone attached in to their hand. Certain businesses have not picked up on the trend, though. Here’s some facts that prove that mobile devices are becoming the number one Internet provider:

  • More than 20% of Google searches are now being performed on some sort of mobile device. 
  • Over half of all local searches were done on a mobile device in 2012.
  • 25% of Internet users in the United States only access the internet via a mobile device.
  • 25.85% of emails are opened on mobile phones, while another 10.16% are opened on tablets.
  • Mobile Internet usage is expected to take over desktop usage in 2014.
  • Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.

2. Recommended by Google

The number one search engine in the world not only recommends using responsive web design, it actually prefers it. Why does Google prefer responsive design, you ask? There are plenty of reasons. Let’s start with the efficiency factor, though. When using responsive design, all sites have one URL and the same HTML on all devices. When a business has both a mobile site and desktop site, there is a different URL and HTML. This makes Google crawl and index multiple versions of the exact same website. While using responsive design makes the process flow easily.

Not only does the process become easier, it also makes it easier for users to share, engage, and interact with the content on the site. Let’s say someone shares a website from a mobile device. If another person clicks on that website while using a desktop, the image would be a less optimal because it was intended for mobile. Therefore that makes the user unhappy, which could lead to users going elsewhere. If that happens, bounce rates will increase and the site won’t rank on mobile searches. Which then leads to a problem with involving Google’s external link algorithm and on-pages errors. That will in turn, harm your SEO. SO. It’s just bad for business for both Google and all of the websites that aren’t taking advantage of the benefits of responsive design.

3. Better User Experience

As said before, responsive design gives users a better experience. All content will automatically adjust to screen of devices. This way users won’t have to mess with the zooming and shrinking of the text or pictures. In the end, that makes the website easier to read and navigate. Statistics show why a user’s experience is so important to the success of a business’s website. Whenever an individual arrives on a website and does not find the content they are looking for, there is a 61% that the user will leave and head to another website. Although if a user has a positive experience on your mobile website, he or she are 67% more likely to buy a product or use a service. Adding to that, 48% of users said that when a site does not function correctly, it makes them feel as though the company does not care for their business. Users also said that if a company provides information to contact you to complain, there is a lower possibility of them actually following through with the process.

4. Easier to Manage

As we said earlier, SEO plays a big part when running a website. If there is a separate desktop and mobile site, separate SEO campaigns will have to be run. Managing one website means only having one SEO campaign. That also means having happy employees, from developers to marketing managers. Responsive design is more cost effective as well.

5. Stay Ahead of Competition

If more and more users are using mobile devices to search, then it is up to the business to cater to the audience by having a mobile-friendly site. 85% of adults believe that mobile sites should be just as good, if not better, than desktop sites. Stay ahead of competition and make a difference with your website. Chances are that the competition are not using the responsive design.

Over all, updating your website to the responsive design makes not only your users’ experience better, it also takes away stresses from running a website. Start using the responsive design today to improve your success.







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