June 26th, 2012 by Tommy McConnell


What is ghost blogging? If you’ve never heard of ghost blogging, it’s not what you think. Ghosts can’t blog. They don’t have tangible fingers and they probably don’t have much to write about anyway. No, ghost blogging is actually an online marketing practice in which an unknown reader comments on other people’s blog entries in order to bring traffic or attention to their company’s website. Here’s an example. Suzy Q works for the marketing department of a company called Chewy Chocolates. To help spread the word about the business, she checks out websites and blogs that are focused on chocolate, candy, and sweets and leaves comments if possible. These comments typically say things like: “Great points. I totally agree that raspberries are the perfect fruit to combine with chocolate. It just so happens we sell chocolate covered raspberries at Chewy Chocolates! www.chewychocolates.com  And we have a special going on, if you buy one pound you get the second pound 50% off. Check it out!” “Very well done entry! Many people don’t know chocolate contains antioxidants. Truly remarkable. We’ll be sure to tell our customers that at Chewy Chocolates.” “Your blog is truly resplendent. Did you know women prefer chocolate as a gift over anything in the world, even diamonds? Go to www.chewychocolates.com this Valentines Day to get her something special.” You see what I mean. They leave comments on blogs that will hopefully lead people to their website, or at least get them talking about it. This is a method….

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September 15th, 2011 by Tommy McConnell


Wow! Doesn’t SEO (search engine optimization) sound like the most interesting thing in the world? Don’t you just want to know everything about it in every way? It doesn’t sound boring at all, does it? All jokes aside, if you are a business owner with a website, you definitely should be interested in SEO. Search engines are playing a bigger role in business referrals than ever. Most people are looking to the internet before they look at anything else (phone books, advertisements, etc.) to find products and services. For this reason, SEO methods are becoming essential to a business marketing plan. SEO is the practice of improving a website’s ranking in search engine results. When a search is performed, there are two main things the engine cares about – popularity and relevance. Google, Bing, Yahoo! and the like are only interested in giving people what they want, and what they want are websites that are significant, useful and well-liked. In SEO, there are both “good” and “bad” practices. The good ones require discipline, planning and caution.  The more highly ranked websites are practicing “good” SEO methods and avoiding the “bad”.  The lower ranked websites, on the other hand, are either practicing the bad methods or not doing enough to implement the good ones. The Good Richness and originality of content When we say “richness”, we mean thinking outside of the box. Use unique thoughts, words and phrases to describe your offerings and express the importance of your business. Originality is….

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