September 15th, 2011 by Tommy McConnell


Wow! Doesn’t SEO (search engine optimization) sound like the most interesting thing in the world? Don’t you just want to know everything about it in every way? It doesn’t sound boring at all, does it? All jokes aside, if you are a business owner with a website, you definitely should be interested in SEO. Search engines are playing a bigger role in business referrals than ever. Most people are looking to the internet before they look at anything else (phone books, advertisements, etc.) to find products and services. For this reason, SEO methods are becoming essential to a business marketing plan. SEO is the practice of improving a website’s ranking in search engine results. When a search is performed, there are two main things the engine cares about – popularity and relevance. Google, Bing, Yahoo! and the like are only interested in giving people what they want, and what they want are websites that are significant, useful and well-liked. In SEO, there are both “good” and “bad” practices. The good ones require discipline, planning and caution.  The more highly ranked websites are practicing “good” SEO methods and avoiding the “bad”.  The lower ranked websites, on the other hand, are either practicing the bad methods or not doing enough to implement the good ones. The Good Richness and originality of content When we say “richness”, we mean thinking outside of the box. Use unique thoughts, words and phrases to describe your offerings and express the importance of your business. Originality is….

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